Design / Experiential / Merchandise
Featured in Communication Arts
KPCR, Preacher Confessional Radio, is a radio station that broadcasted the confessions of festival-goers across Lucktoberfest. Bathed in the visual glory days of small town Texas radio, KPCR invited willing participants into Willie Nelson’s Luck Chapel to sit at an old broadcast radio desk. There, they would anonymously confess into a microphone that would transmit their transgressions for all to hear. In addition to creating a full suite of merchandise and set dressing for KPCR, we outfitted the Luck Chapel with 6 custom 8-foot-tall stained glass windows glorifying Willie Nelson’s most iconic lyrics. They still illuminate Luck Chapel to this day.
Role: Design
Agency: Preacher
Creative Direction: Jimmie Blount & Justin Ralph
Art Direction: Will McLeod
Copywriting: Sydney Solis
Photography: Will McLeod & Brooks Burris
Producer: Aggie Ryan
Animation: Alex Zakon