Identity / Food Packaging / Merchandise
Afia is a local Austin favorite in the frozen food aisle looking to serve a national audience while honoring its rich heritage. The team at Preacher vowed to move the idea of Mediterranean culture and cuisine from an infrequent novelty to something incorporated into their lives. Mediterranean More Often, a fresh visual identity, full packaging redesign, host of new merch, and platform idea that made Afia a passport to cuisine and community.
Role: Design
Agency: Preacher